opportunity engine

There is a constant need to innovate and to increase the hit-rate of  new product introductions while protecting budget constraints and  avoiding resource overloads or bad multitasking.

The common approach  is to manage an opportunity engine of product / service ideas, which marketing / product management release into the product development and into the sales process.

This concept is explained by Legat and Woehr in their book “Unblock the Power of Your Sales Force”.

STABER opportunity engine - project management